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Consumer & Retail
Strategic Partnership
Started 2012

PepsiCo + Tingyi

Analysis

PepsiCo and Tingyi completed their strategic beverage alliance in China on March 31, 2012, after Tingyi shareholders approved the transaction and Chinese regulatory approval was received. Tingyi-Asahi Beverages Holding Co., Ltd. (TAB), Tingyi's beverage subsidiary, became PepsiCo's franchise bottler in China and was to work with PepsiCo's existing bottlers to manufacture, sell and distribute Pepsi carbonated soft drinks and Gatorade. [1]

The arrangement also covered brand licensing and division of responsibilities. PepsiCo and TAB planned to co-brand juice drinks using the Tropicana name under license from PepsiCo, while PepsiCo retained branding and marketing responsibilities. PepsiCo contributed indirect equity interests in company-owned and joint-venture bottling operations to TAB and received a 5 percent indirect equity interest in TAB, with an option to increase that holding to 20 percent by 2015; the shareholdings of PepsiCo's existing Chinese bottling partners were not changed by the transaction. [1]

The partners presented the alliance as a combination of complementary capabilities. PepsiCo supplied international brands, beverage innovation and marketing, while TAB supplied local manufacturing, distribution and operating reach. The companies said the structure was intended to improve speed to market, operating efficiency and customer service, extend distribution of PepsiCo brands into interior and western China, and support further investment in PepsiCo products and marketing; PepsiCo and Tingyi continued to operate their respective food businesses independently. [1]

Subsequent corporate disclosures describe the operating system as including Pepsi, Mirinda, Gatorade and Tropicana, and Tingyi's filings also identify Aquafina-branded water products under license. PepsiCo's 2012 annual report characterized the PepsiCo-Tingyi beverage system as a competitive advantage in China, while Tingyi later stated that its beverage subsidiary was responsible for manufacturing, selling and distributing Pepsi carbonated beverages and the Gatorade, Tropicana and Aquafina brands. The public disclosures describe the alliance's structure and brand roles, but do not provide a current standalone revenue or volume series for the partnership. [2] [3]

Participants

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US Partner's Profile

PepsiCo

Purchase, New York · 1 record in this database

PepsiCo’s own shareholder materials identify June 8, 1965 as the incorporation date and say the company was founded by Donald M. Kendall of Pepsi-Cola and Herman W. Lay of Frito-Lay through their merger. The same source records PepsiCo’s merger with The Quaker Oats Company on August 2, 2001; that transaction brought Quaker’s portfolio, including Gatorade, into the group. [1]

The 2025 Form 10-K describes PepsiCo as a global beverage and convenient-food company whose brands include Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. Through company operations, bottlers, contract manufacturers and other partners, it makes, markets, distributes and sells products in more than 200 countries and territories. The report organizes the business into six segments: PepsiCo Foods North America, PepsiCo Beverages North America, International Beverages Franchise, Europe/Middle East/Africa, Latin America Foods, and Asia Pacific Foods. [2]

PepsiCo’s current strategy is expressed through PepsiCo Positive, which the company says places sustainability at the center of business strategy while building resilience in operations and supply chains. Its 2025 corporate-identity announcement describes a family of more than 500 brands and more than 300,000 people. The 2025 filing identifies the principal executive offices at 700 Anderson Hill Road in Purchase, New York, so the company’s current identity combines a Purchase base with a large, geographically distributed food-and-drink system. [3] [4]

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Chinese Partner's Profile

Tingyi

Tianjin, Tianjin · 1 record in this database

Tingyi (Cayman Islands) Holding Corp. is a Cayman-incorporated public company whose subsidiaries manufacture and distribute instant noodles and beverages in mainland China. [1] The group's instant-noodle business began in 1992, its instant-food and beverage businesses expanded in 1996, and its principal consumer-facing brand is Master Kong, known in Chinese as Kangshifu. [1] Tingyi was listed on the Stock Exchange of Hong Kong in February 1996. [2]

Tingyi's beverage business has a major partnership dimension. [1] Its corporate profile says the group formed a strategic alliance with PepsiCo in March 2012 for beverage operations in China and became responsible for exclusively manufacturing, bottling, packaging, distributing and selling PepsiCo soft drinks in the Chinese market. [1] The 2024 annual-report group structure lists multiple PepsiCo beverage subsidiaries alongside Tingyi's noodle and food subsidiaries. [2]

The 2025 corporate profile reports a nationwide distribution system of 355 sales offices and 262 warehouses serving 57,609 wholesalers and 287,037 direct retailers as of December 31, 2025. [1] It presents logistics and sales coverage as central to the group's ability to distribute products and introduce new products across China. [1]

Tingyi's public sustainability materials also describe a food-safety and quality-management system and identify a central research institute, instant-noodle R&D center, beverage R&D center and basic-research department working on food safety, nutrition, process optimization and product innovation. [3] The company is therefore best characterized as a food-and-beverage manufacturing, distribution and investment group whose Master Kong brand and PepsiCo alliance operate within a broader subsidiary network. [2] [3]

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